Business trip to the Museum of Brands

Students embarked on an engaging and educational business trip to the Museum of Brands on 29 April, gaining a fascinating insight into the evolution of consumer culture and marketing.

During the visit, they explored a wide range of Victorian artefacts, including historical packaging, advertisements and everyday consumer goods. This immersive experience enabled students to understand how products and branding have developed over time, reflecting changing consumer preferences and lifestyles across generations.

A key highlight of the trip was an interactive Customer Profiling workshop, where students learned to identify primary and secondary customers—an essential concept in modern business. They then applied this knowledge by creating their own customer profile posters using cut-and-paste images. The activity fostered creativity and collaboration, with students confidently presenting their ideas to their peers, demonstrating strong teamwork and a clear understanding of consumer behaviour.

The visit concluded with a tour of the museum’s renowned Brands Tunnel, where students encountered a captivating collection of artefacts spanning several decades. The trip provided a memorable and insightful experience, successfully combining academic learning with hands-on exploration.